Four Seasons Weddings Website
Since starting this blog and newsletter on luxury travel and lifestyle trends in 2005, we have always focused on what’s next and new opportunities in travel and lifestyle – all positive. For once we’re making a departure – and writing about something gone wrong. Hotel websites. Granted, we haven’t seen all of the websites in existence, but we’ve seen hundreds. And the overwhelming majority are boring and have obviously used website templates. Speaking about the luxury segment (the universe of hotels is too large to opine on), most websites have no personality, no point of view, are weak on compelling content, and don’t say “luxury”. So, you say – and are correct to say – what do we think are effective, aspirational websites? Here are some of our current favorites and why:
A special hats off to Four Seasons Hotels for its weddings website. The site reads like an online publication, rich in interesting content, with feeds from various social media channels and a section promoting gift cards.
Peninsula Hotels – they do contemporary classic and luxury so well: gorgeous images, clean, and with a point of view. Their current campaign is “Glamour Redefined” and the site conveys that.
Standard Hotels – leave it up to Andre Balaz and his team to have a point of view – in t heir case, cool, now, and with its own culture. In fact, “culture” and community are their rallying point.
Le Cheval Blanc – In thinking of whose website to go to, who is always right there on the touch point of luxury lifestyle – LVMH. Sure enough, their website for their two Le Cheval Blanc hotels is stunning. Two full screen images pack an emotional punch as well as the strong design element and sense of texture. Fabulous.
For an individual hotel, effective for its destination and audience, The Puli in Shanghai’s site gets high marks for sophistication, style, and classic contemporary luxury.
Which hotel websites get your vote?