Family

Another Airline Creates Child-Free Quiet Zone

Re-sparking the debate about what’s fair in flying, AirAsia, a popular airline based in southeast Asia, announced today that starting in February 2013, passengers can reserve a seat in a so-called “quiet zone” with no children under 12 allowed at no extra cost.

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Extreme hotel perks for kids

Hotels and resorts realize the big impact that the smallest guests can have on their bottom line and with this in mind, they’re rolling out the carpet for children with gift packs, bath toys and nightcaps of milk and cookies. Because if the kids are happy, parents are happy, and happy parents make for loyal guests.

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Countdown: #7 Travel & Lifestyle Trends in a Social Media World

A lot has been written about family travel since it has consistently been one of the fastest growth areas since 9/11, fueled by a backlash dominated by 24/7 work schedules and dehumanizing technology. Since then, this mature category has given way to subsets such as gay/lesbian parents, single parents, father/son and mother/daughter trips, grandparents, multi-cultural families, and more. Then, there’s the whole divorce market. With over 50% of the marriages in the US ending in divorce, think of that potential.

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Glam trips with the fam

According to the annual Virtuoso Luxe Report 2012, family and multi- generational travel have emerged as the biggest travel trend this year.

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Family travel blogs boom

Families across the country are starting to hit the skies and highways starting their summer vacations. Despite volatile economic times, which in turn affects travel habits, family travel blogs are thriving and families continue to seek the value and the advice of real moms and travel experts who can make traveling with kids a fun, affordable and enriching experience.

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Children influence affluent family travel

Traditionally (or historically) women have had a strong influence on family travel decisions. Move over moms – now it’s the kids who are becoming influencers according to a recent Ipsos Mendelsohn 2011 Annual Affluent Survey. Purchasing decisions – especially for vacation locations, new houses or renovations – are no longer made by the head of house, but are largely discussed and influenced by the children.

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High-end home swapping continues to grow

The trend of hotel alternatives continues as home-swapping and the vacation rentals continue to grow. Many services cropped up to meet demand. TradetoTravel is one luxury vacation home exchange service with a portfolio of 400 vacation properties valued between $1 million and $20 million. Uniquely, they meet any preferences in houses, designs or themes.

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A product that hits all of today’s ‘hot buttons’

Here’s a new product that came to my attention in Luxury Briefing that hits all the right hot buttons for today’s luxury consumer. It’s called The North Circular, a new knitwear brand. It promotes British heritage and craftsmanship (which ticks the ‘authentic’ and ‘artisanal’ boxes), uses wool from a rare-breed of rescued British sheep (ticks the ‘sustainable’ and ‘ecological’ boxes), is knitted by older workers (ticks the ‘socially responsible’ box) and last but not least, is sustaining a dying art.

If it offers value as well, then you really can’t get better than that.

By: Karen Weiner Escalera

Can Hip + Sexy = Family Travel?

Does a resort positioning itself as sensual and hip compliment marketing efforts appealing to families? The Fontainebleau Hotel thinks so and top executive, Howard Karawan, points to outstanding sales results over the last two months as the proof that it can be done. In the marketing world, that is no small feat.

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Luxury Family Travel: Robust Industry Segment Worldwide

Family travel is growing at a faster rate than all other sectors of leisure travel. This is fueled by both parents and grandparents looking to travel as a way to “reunite” in a contemporary world dominated by work, etc. Travel + Leisure Family reported that their readers spent $2 billion on travel with their Amex cards.

And if I had any doubts, they were dispelled on a recent visit to the Marbella Club in Spain this summer. After vacationing there for nearly 30 years, I’ve never seen so many children as this year — British, Dutch, Middle Eastern, French, etc.

However, every trend has a counter trend: NetJets Europe, the largest operator of business jets and private jets in Europe, is addressing the growing number of traveling families, by advertising services and products that appeal to travelers who want to get away from the family …or other people’s kids. One of the most blatant examples is their ad in upscale European magazines: “We have eliminated the single most troublesome part of flying. All those other people.” And in a box with quick facts about their services they list: aircraft in service 89; number of pilots 550; flights in 2005, 43,800; number of crying babies 0.

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