Real Estate

Rooftops terraces are surging in popularity with their chic bars, pools, and magnificent views of a city’s skyline. They have trendy decor, cool guests, and most importantly, a “door policy” that gives them an utterly exclusive feel.

The concept of authenticity has received a significant amount of attention recently, as people search for more meaningful travel experiences. For some, it means “doing as the locals do.” With this in mind, the affluent have more choices if they prefer to stay or eat “in” while traveling abroad.

To help boost sales in a market that has seen a definite slowdown, business and developers constantly have to come up with new perks to entice luxury home buyers. Home upgrades and annulled closing costs are a thing of the past.

Entertainment rooms, yoga rooms, game rooms – they’ve all been done to death in luxury residential real estate. But how about a residential building that holds a library of women’s history materials? In a recent issue of The New Yorker magazine, the “real estate dept” tells of a high school senior who discovered that Elizabeth Cady Stanton, American suffragette and women’s rights leader, had lived in her building on Manhattan’s West Side. Residents decided to brand the apartment building in her honor, calling it “The Stanton.” The highlight of the new branding was to build a media center in the basement for women’s history resources. What a concept and a welcome change from the trite names and offerings that one finds in most luxury buildings across many cities. And best yet, named buildings, and especially those which tie in to a true story, generate increased interest among buyers.

To read the full article in the The New Yorker, click here.