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Consumers can be skeptical when it comes to travel-related decision making. As a result, there are currently countless ways savvy consumers can research, compare and review with their peers. More and more on-trend brands are turning to a model of consumer involvement: Interactive, collaborative development processes called crowdsourcing, which empowers consumers to create the products and experiences they most desire, and as a result, score big with consumers and boost marketing effectiveness.

Anyone who doubts the committed audience of online communities should have gone with me to Miami Yelp’s Spice Trade hosted by the Mandarin Oriental, where local reviewers could mesh in real life. It was quite a happening, with some of the Miami’s leading restaurants offering up Chinese dumplings, Indian curry, California rolls, cupcakes, and exotic drinks to match.

I wanted to let our many loyal blog readers in France know that I will be coming your way July 10 to 19 (Paris 10 to 16; Lyons 16 to 19). Let me know if there’s anything special you think I should see while I’m there.