Wellness

Still battling the current economic downturn, spas are implementing fresh concepts to attract new clients and retain existing customers.

A recent online survey of spa professionals conducted by KWE group revealed some interesting trends and opportunities:

There’s no escaping bad news – from dismal employment figures to the economy or the swine flu – and as a result, we’re stressed. And when deep breaths or a relaxing spa vacation just won’t cut it, look to Aggro-Tourism to truly vent and cure what ails you.

In recent years, cruises, luxury resorts and spas have added teen spa-ing to their roster, primarily facials, manicures and pedicures, with playful touches or themes, as well as hosting teen spa parties. However, spas will need to up the ante and be prepared to accommodate more teenage guests, because adults aren’t the only ones looking to de-stress in these turbulent times. Much of this stress filters down to our kids, on top of the typical daily pressures teens already face…

You may be familiar with the saying “use it or lose it,” which generally referred to the muscles in our bodies. Now with a vast, aging Boomer population, Alzheimer’s studies a regular topic on the evening news, and medical reports touting the need to keep the brain active to avoid decline, the phrase also refers to the newest fitness/spa trend – Brain Fitness.

Comfort is an antidote for a stressful world, and there is no more stressful time than the present. As a result, we’re seeing comfort emerge in other lifestyle categories as well.

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