Art is still smart branding

Branding is always a hot topic regardless of the industry, and individual brand style – a unique signature to a style makes a brand memorable – is of critical importance.

Over the last few years, ART has become a central focus for hoteliers due to its appeal to affluent consumers (i.e. art is a part of an affluent lifestyle), its ability to add personality to any room, and the value it adds to the guest experience. An added benefit – it can be a very good investment over time.  As a result, we’re seeing more and more hotels creating distinctive interiors by keeping up with some of the hottest trends affecting the art market.   

Trends in art can span the spectrum. Some of today’s top trends include original art and limited-edition prints that focus on color. This year, several experts in the art industry have watched a variety of hot colors emerge. Among the hottest hues:

RED HOT RED – Red has been a prominent color in art for several years, and its appeal shows no signs of stopping. According to Craig Anderson, sales manager for the Bentley Publishing Group, an art publisher in Walnut Creek, Calif., “Red makes a bold statement, tying in romance and the night life.” He said the color makes vacationers think, “Hey! We are away from home let’s enjoy our vacation.”

WHITE & LIGHT – Joanne Chappell, founder of Emeryville, California-based art publisher Editions Limited, said she has noticed a move away from neutral to a palette that in-eludes more whites and light colors. She said these colors are popular because they “allow for the introduction of bright color accents. The new neutrals have become the secondary pastels that provide the perfect setting for rich, spice-color accents.”