Here’s the fourth of nine digital strategies for luxury brands:
Be cultural tastemakers. Culture and the arts are an important part of the affluent lifestyle. Recognize and guide consumers to cultural excellence. (Grey Goose Iconoclasts: sponsor Grey Goose and the Sundance Channel produced a series of episodes, which pair two “creative visionaries” who discuss their lives, influences, and art, most of whom are longtime friends with the other person featured).