A product that hits all of today’s ‘hot buttons’

Here’s a new product that came to my attention in Luxury Briefing that hits all the right hot buttons for today’s luxury consumer. It’s called The North Circular, a new knitwear brand. It promotes British heritage and craftsmanship (which ticks the ‘authentic’ and ‘artisanal’ boxes), uses wool from a rare-breed of rescued British sheep (ticks the ‘sustainable’ and ‘ecological’ boxes), is knitted by older workers (ticks the ‘socially responsible’ box) and last but not least, is sustaining a dying art.

If it offers value as well, then you really can’t get better than that.

By: Karen Weiner Escalera


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