Families across the country are starting to hit the skies and highways starting their summer vacations. Despite volatile economic times, which in turn affects travel habits, family travel blogs are thriving and families continue to seek the value and the advice of real moms and travel experts who can make traveling with kids a fun, affordable and enriching experience.
As a result, families are turning the blogosphere for family travel advice looking for:
Authentic and Unique Experiences
Following the general trend of more and more travelers are seeking authentic experiences in new destinations, and personal enrichment, families seek the same thing. “From Maui to wine country, our community craves unique places to stay and go and things to do, that maximize the quality and value of their vacation experiences,” says Anne Taylor Hartzell, founder of HipTravelMama.
Parents Seek Advice from Expert Travel Bloggers
33% (one-third) of travelers have visited an online community, travel forum or blog to seek and/or review information about a destination or travel-service supplier during the past 12 months.“Families from around the world are using parent-authored blogs to plan vacations, because we test everything we recommend with real children in tow,” said Amie O’Shaughnessey, founder of Ciao Bambino.
Parents Want Practical Advice and Product Recommendations
Parents are seeing practical advice and tips for everything from how to survive a plane flight with kids to how to pack for a beach vacation. And once they find it, they’re ready to make purchase decisions based on the recommendations. According to the 2012 BlogHer Study of Women and Social Media,* “More than 61 percent of active blog readers have made purchases based on a blog recommendation.” According to Debbie Dubrow, founder of Delicious Baby, “Combining real world advice with road-tested products and services solves a real need, and more parents are seeking this advice. Traffic to Delicious Baby related to travel tips and product reviews has more than doubled over the past two years.”
Families Want to Share Educational Travel Experiences
According to a survey of United States residents by the U. S. Travel Association, “opportunities to learn” was one of the top motivators for taking a leisure trip. “From museums, to reenactments, to historical tours, cultural vacations offer families a chance to unplug and learn together in an interactive and meaningful way,” says Mara Gorman, founder of The Mother of All Trips. “In an increasingly competitive global economy, what better way is there to prepare our kids for the future than by taking them on fun and enriching family vacations that teach them about the world?”