If you are a vegetarian food manufacturer, distributor, retailer or marketer, or don’t regularly tune into the Vegetarian Channel, you may not know of a growing offshoot of green travel – vegetarian travel.
Just to clarify, vegetarians are those who never eat meat, while vegans do not consume animal products of any kind. Combined, these groups make up a small, but dedicated portion of the population, comprising 2 million individuals, or about 1% of the total U.S. adult population. Earlier this year, The Economist revealed that the number of Vegan young adults is set to soar and warned that the food industry should prepare itself for big changes.
It’s important that the travel industry grasps that this is a growing segment, and more importantly, one which is willing to pay premiums for items/service that embody their ideals. They are a travel marketers dream!
We predict that more companies will follow the early lead of Green Earth Travel (founded in 1991). They are one of the most prominent vegetarian/vegan/eco travel agencies in the US, and cater to travelers who want to maintain their vegetarian lifestyle while adventuring throughout the world. They can advise where you should stay and what you can do while you are there. They also recommend vegetarian hospitality sites in Central America, South and North America, the UK, Africa and Europe.