Crowd sourcing comes into its own

Do-it-yourself retailing – personalization to the max – is coming into its own. Following in the footsteps of companies we’ve already written about that let consumers customize their own products (from dresses, handbags, and lingerie  to duvets, maps and LEGOs, even original shoe art)  Sydney-based online shoe retailer Shoes of Prey is leading the design-your-own trend towards stylish, custom-made women’s shoes.

Shoes of Prey’s simple, online design tool puts bespoke shoes just a few clicks away for women wanting to design their dream shoes and have them hand-crafted to match their requirements. Customers choose the style, heel type, heel height, adornments and colors, and select from raw materials including calf skin, snake skin, fish skin, silk and more, which makes for a near infinite number of possible combinations.

What makes this brand such a unique model to keep an eye on is that Shoes of Prey welcomes enquiries from merchants, who are interested in offering the design-your-own shoes tool under their own brand.