Divorcee travel is increasing

Divorce no longer has that old-fashioned stigma associated with it. Divorce has a new face, dare we say, it’s almost trendy. Sad but true, divorces have become an awfully good market - from divorce party planners and invitations to social networks and travel packages, we’re seeing more products, services and networks cropping up targeting divorcees who either want to celebrate or a shoulder to cry on.

Want a forum to chat about financial issues or compare notes? FirstWivesWorld.com aspires to be the go-to social network for divorcees, or women that expect to be divorced soon. Or there’s the Divorce Diva, who is there help you throw that breakup party you’ve always wanted, with all the trimmings.

We spotted this emerging trend last year and were one of the first firms to promote a divorcees getaway for our client Grand Velas. A key feature of the package was that if the starter wife got a good settlement, she good upgrade to the top resort suite and be provided with a consultation with a jeweler to redesign the wedding ring. Another example, (courtesy of Hotel Hotsheet) the Hotel Preston in Nashville which came up with an innovative plan to woo couples headed for splitsville - the “I do, I did, I’m done” package. But first, guests can try to save their marriage with separate rooms on opposite ends of the hotel. Then the couple gets an hour consultation with family lawyer (a list of attorneys is provided). The hotel throws in a conference room for mediation.

So with 50% of all marriages in the America ending divorce, there’s no doubt you will have an audience. So get creative!

By: Chelsea Orth, KWE group