Luxury Auto Brand Extensions in Travel, Real Estate

a car elevator, the newest perk for condos, in porsche design tower Miami

Luxury auto brands such as Ferrari have been selling lifestyle for years with branded merchandise and events. Now we’re looking at them taking the plunge into selling their brands with hotels in Asia. As our colleagues at travel tech site  Tnooz reported, Tonino Lamborghini is in the process of opening 40 luxury hotels in Asia, with nine opening in China. And then there’s real estate. In South Florida where fast cars are a serious calling card, the Related Company reported very brisk pre opening sales for a Pininfarina (designer of Ferrari) designed luxury condo. In the can you top this perk, one of Miami’s biggest developers, Gil Dezer, has come out with the Porsche Design Tower, a 57-story, $560 million luxury tower that includes individual, automated car elevators.


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