Another recession marketing strategy – Celebration travel

Celebrations in life (weddings, anniversaries, job promotions, etc.) routinely happen, even in a recession. Consumers always seem to dig deep and find money for an occasion. Few marketers capitalize on this as successfully as champagne houses. As reported in the International Herald Tribune, despite a slowing US economy, champagne sales are still strong because of their celebratory positioning. “Champagne has been brilliantly positioned as the wine of celebration, of special moments, the high-quality aperitif,” said Jerome Philipon, the managing director of Bollinger.

Although travel marketers have long capitalized on the honeymoon market, and in recent years on destination weddings, few have gotten on the “occasion” bandwagon as well as Disney. And increasingly more travel marketers are starting to catch on – for example, Tripology, a new website aimed at pairing customers with travel agents that specialize in the trips they like to take, has Birthday Celebration Travel Agents. They get to know you, learn about you, your approach to travel and what you like to see and do to create a perfect getaway.