Destination to Destination partnerships

New York City and Miami tourism officials announced a new partnership (“Rivals, Not in this Arena”) to boost travel between the two destinations, 1088 miles apart. Launching in 2011, this novel approach involves joint advertising, sales on American Airlines airfares between the two cities, and promoting special events and deals in both destinations to boost tourism during their respective slower seasons.

For example, during the winter, New York will offer Broadway Week with two-for-one show tickets and restaurant deals, and in South Florida, the Miami International Boat Show and the South Beach Wine & Food Festival. According to the Miami Herald, New York tourism officials are planning similar initiatives with Chicago and Los Angeles as part of a Live More Tour.

We can see this being the first of many inter-city marketing initiatives. Where do you see partnership opportunities?