A winning formula for the next hot luxury product?

Want to cash in on positioning the next hot luxury product? Springwise, one of the world’s leading sources of new business ideas, had the best advice I’ve read in a long time: Find anything that’s “a little too affordable, too accessible, too polluting, or just too well known. Then, introduce something very different (if not the opposite), appealing to the in-crowds, who are ready to jump ship anyway”. Now that’s what I call a good start on new product development.