QR codes help enhance the hotel experience

So how can hoteliers make the most of QR codes? With some creativity and careful planning, hotels can create a QR campaign that could enhance the guest experience, improve search engine rankings and make you stand out above the competition.

Guest reviews. Create a mobile review page and leave QR codes in strategic places (checkout desk, hotel receipts, etc.) to encourage guests to leave reviews while their stay is still fresh in their minds. Moreover, reviews hotel and third party website sites are an increasingly important part of the search engine algorithms. Last but not least, good reviews are good 3rd party marketing!

Print material: Include a code to your mobile site or specific seasonal packages in your brochures, magazine ads, newspaper ads, billboards, etc. Create a unique discount code available only to users that scan the code in your printed material.

Dinner reservations: Leave a QR code on a sample menu in the window of your restaurant linking directly to your OpenTable page so guests can easily learn more and make a reservation during non-business hours.

Map of the property: Particularly for large resorts, leave QR codes that link to an on-property map to show guests where they are, what’s close to them, and how they can get to where they are going.

Fun & Games: Get your guests engaged in your hotel by rewarding their curiosity. Create weekly treasure hunts linking from one QR code to another to give your guest a fun and rewarding way to make their way through all the best parts of your property.