Quirky marketing during tough times? It depends…

The old business saying: “when times are good go for profit margin, and when times are bad go for market share.”  Consumers tend to look for the familiar in tough times. Why? When your customers know what your brand represents, you reap the benefits, which provides your business with the opportunity to increase market share.

For those actively prospecting, here’s some advice: The approach you use today should mirror the approach you use long-term. There’s no magic bullet that’s going to save the day and bring prospects in any faster. However, if you’ve been taking the quirky approach to build buzz aimed at grabbing attention before, then keep it up!

Virgin Atlantic Airways, part of the Virgin empire of idiosyncratic British billionaire Richard Branson, has found success with this approach for years, reinforcing the fun experience on board its Virgin Atlantic flights. Moreover, Southwest Airlines is known for having a good time and being “original.” Have you seen the video clip of rapping flight attendant David Holmes doing his routine on Southwest Airlines? If not, click here. The clip has been viewed nearly 100,000 times on YouTube. You just can’t buy that kind of exposure.

By: Chelsea Orth, KWE group