Guest blogpost by Kevin R. Escalera
Snapchat is all in the news in marketing and advertising circles. Here’s a quick guide to geofilters, one of the best ways for businesses to use the app:
What is currently the best social media tool for brands to reach millennials?
It’s the fastest growing mobile app among teens and millennials in the United States, passing Twitter and Instagram. Snapchat has over 100 million daily active users, with more accounts created each day. Over 8 BILLION videos are viewed on Snapchat each day.
How can businesses, events and brands easily use SnapChat to their advantage?
Custom branded geofilters.
What are Geofilters?
A geofilter is a digital sticker that changes based on your location. Snapchat users are able to share your logo or event info without having any contact or interference from the sponsor or brand. These stickers can be added to any photo or video that you take in the Snapchat app.
Why use Geofilters?
Geofilters are a fun way for brands to get in front of a lot of people attending events or visiting a store, restaurant or nightclub.
How do they work?
Step 1: Design a custom geofilter for your event or brand.
Step 2: Select a specific location that you are targeting using SnapChat’s Geofence tool.
Step 3: Select a date and time for your geofilter to go LIVE
Step 4: You are all set! Anyone in the area you have chosen at the selected moment who is using snapchat can see or use your filter while using the app.
What are the costs?
Minimal! Prices depend on how many hours/how large the area is but on average the costs are around $20 per hour for a mid-sized event space.