Today’s post is the fifth in our series of counting down our top 8 consumer trends we’ve identified and putting them in the context of our social media world.
5. A Renter Economy
A growing trend over the last few years is the desire for less responsibility and reluctance to commit large sums of money, but consumers still want to collect as many experiences as possible. We saw significant growth and development of fractional ownership in everything from real estate to jets, even olive groves. And it’s evolving to peer-to-peer renting between consumers: everything from homes and fashion, to jets, cars and parking spaces.
Upgrades and experiences are merely a click away, and through social media platforms, we have access to ever larger crowds of renters.
(If you’re anxious to read the entire list and get to #1, please visit our entire article @ CommPRO.biz)