Magazine publishing for everyone and every niche

The web has replaced the news element of magazines and the way news is delivered keeps getting more and more personal.  Micro niche blogs, RSS feeds, and personalized Google homepages help us focus on/filter what we care about and tune out the rest. This is coupled with changing consumer tastes – they are more individualized than ever, and expect to have their unique interests addressed.

So far, personalized news has been limited to the Internet, but Time Inc. is experimenting with a customized magazine that combines reader-selected sections from 8 publications as it tries to mimic in printed form of personalized news/RSS feeds. Readers can select from five magazines (Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure) and Mine editors will combine subscriber’s interests into a personalized magazine with 56 possible combinations.

The magazine is free, but the print edition is limited to the first 31,000 respondents with the first issue to be shipped in the mail in early April, and then once every two weeks. Online subscribers will get digital editions that look just like the printed version, with virtual page turns with clicks.