Luxury Travel & Lifestyle Trends

A brilliant cause-related promotion

I rank Starbucks exec Howard Schultz in a category with other great entrepreneurs/minds of the decade including Steve Jobs, Jeff Bezos, Bill Gates and the folks at Google. Schultz was the first to identify and capitalize on the importance of community, selling the idea of a place to connect with friends and colleagues rather than just another coffee bar. He was also one of the first to champion free trade products.

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