Luxury Travel, Lifestyle and Marketing Trends

Brilliant Sponsorship Promotion

 

How to get maximum promotional benefit from a sponsorship, especially one involving funding free admission to a museum or event? ING came up with a brilliant idea. As an offshoot of sponsoring free admission celebrating the reopening of the Netherlands’ Rijksmuseum, they recreated a living version of one of Rembrandt’s most famous works – The Nightwatch, in a major shopping center. The video of the live tableau went viral gobally, seen by over 4 million people on You Tube. The promotion is part of an ongoing collaboration between the museum and ING dating back to 2005. It includes the central museum and an annex in Schiphol Airport, the only airport in the world to have a museum.  Account holders are offered a 50% discount by showing their card. Congratulations ING.

 

Cultural, Heritage and Shopping Tourism – One Travel Conference

Just back from ONE Travel Conference in Orlando, which was geared to cultural, heritage and shopping tourism. Kudos to conference producers, Rosemary McCormick and Sheila Armstrong, for a fun, well run and informative conference. We tweeted some intelligence, interesting facts and figures, and social media tips, but in case you missed it, here’s a roundup:

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