Luxury Travel, Lifestyle and Marketing Trends

Destination Marketing Tips in a Time of Crisis – Part 1

Be proactive with positive news. There is always something positive to say, even in a time of crisis. New tourism appointments, new flight service, new attractions, increased cruise ship arrivals, festivals, events, hotel packages and hotel developments generate positive news that helps rebuild an image in the eyes of overseas visitors, namely, potential tourists. Social media is a ripe avenue to share your positive news with a large audience, and it’s recommended to set up a news feed on your website to ease browsers search for updates.

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Slum tourism (Poorism) evolves

Slum tourism isn’t for everyone. Critics declare that ogling the poorest of the poor isn’t tourism at all – it’s voyeurism that’s more exploitative than supportive. Proponents of slum tourism argue that ignoring poverty won’t make it go away and its one of the few ways that tourists are ever going to understand what true poverty means – a reality check of sorts.

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