Luxury Travel, Lifestyle and Marketing Trends

Totally Branded Hotel: A Marketer’s Dream

Hotel St.Barth Isle de France, Now Owned by LVMH

Hotel St.Barth Isle de France, Now Owned by LVMH

In a Hotels’ magazine blogpost I read about the purchase of the the Hotel Saint Barth Isle de France by LVMH. My wheels started turning about all of the possibilities for luxury lifestyle marketing with their different brands. They can  turn the hotel into a showcase for their brands. To be sure, there are other luxury fashion branded hotels like Armani, Missoni, Versace, and Bulgari, but no others with the number and scope of brands that LVMH has. And one of the better places to do this is St.Barth’s, the winter watering hole of the rich and famous. Plus the island is French as is the birthplace of the firm. The scenario goes like this: guests enter the lobby which is perfumed by Dior and greeted by former runway models. They go to their guest rooms and find Louis Vuitton leather goods and if they choose a suite, it’s designed by Givenchy. In the afternoons guests have an iced champagne (Moet, mais oui) at the Moet Ice Lounge and dinners of course are accompanied by Chateau d’Yquem or Chateau Cheval Blanc wines . No lack of shopping opportunities here for guests at the LVMH boutique with their jewelry, watch and other fashion brands. Sounds like a marketer’s dream.