Luxury Travel, Lifestyle and Marketing Trends

Does a resort positioning itself as sensual and hip compliment marketing efforts appealing to families? The Fontainebleau Hotel thinks so and top executive, Howard Karawan, points to outstanding sales results over the last two months as the proof that it can be done. In the marketing world, that is no small feat.

As the luxury sector struggles to make gains (like everyone else), marketers are trying to put a positive spin on an unpopular topic – luxury. Quiet elegance is the mandate of the day and it’s a jungle out there trying to figure out how to market luxury tastefully. And who can argue when luxury is tied to a charitable cause?

Virgin Atlantic Airways, part of the Virgin empire of idiosyncratic British billionaire Richard Branson, has found success with this approach for years, reinforcing the fun experience on board its Virgin Atlantic flights. Moreover, Southwest Airlines is known for having a good time and being “original.” Have you seen the video clip of rapping flight attendant David Holmes doing his routine on Southwest Airlines?