Luxury Travel, Lifestyle and Marketing Trends

Design and Fashion: What the Hotel Doctor Calls For

kwe blog AC by marriott

When even Apple, an icon of high technology, makes moves to become what tech analysis site Stratechery called a fashion house, you know there’s something major afoot in branding.  For those who haven’t read it, an important article, “Apple’s Team of Tastemakers” appeared in the New York Times recently about the company’s hires of tastemakers from Yves St.Laurent and  Burberry to the addition of Beats’ founders Dr Dre and Jimmy Iovine for top management positions.  Their mandate is to remake the marketing strategy.

What is this about?  Design and fashon that are leading the lifestyle charge. We see this  across product categories and price points. If anything, expect it to accelerate with marketers’ attention turning increasingly to Millennials whom research has shown to  expect a major dose of style and good design,

This hasn’t been lost on the hotel industry as major groups continue to announce new lifestyle brands that they always bill as design forward, one of the latest being AC by Marriott. I couldn’t help but think will we soon see yet another new brand —  the hotel counterpart to a Zara or an H & M — low cost, big fashion statement,  and wildly successful? And then many of these same groups have new executive positions with serious titles who are like creative directors, helping ensure the brands continue to align with changing design and fashion values.

Travelers are seeing hotels with new eyes and new words to describe the hotel product.I  couldn’t help but think about the term “boutique hotel” which, when first deployed, implied a property with special style. Not so much anymore.With simple bed and breakfasts calling themselves boutiques, will this term become meaningless? I think so.

Amenities, even ones with a “wow” don’t seem enough to cut it these days. Travelers are going beyond that, looking for fresh new looks that excite and entertain.  A large dose of creativity is just what the hotel doctor calls for.

For more on hotels and fashion brands, click here to read a previous post on the topic.

 

 

Family travel blogs boom

Families across the country are starting to hit the skies and highways starting their summer vacations. Despite volatile economic times, which in turn affects travel habits, family travel blogs are thriving and families continue to seek the value and the advice of real moms and travel experts who can make traveling with kids a fun, affordable and enriching experience.

[more...]

InterContinental equips concierges with iPads

The hospitality industry is nothing if not competitive, so utilizing new technologies makes good sense as a means of differentiation. Engaging new technologies, we’ve seen Sheraton’s use of interactive tables, Mama Shelter’s installation of iMacs in every room, the Algonquin’s use of Kindles and the Townhouse Hotel’s emphasis on Twitter. The savviest now realize that achieving marketing success means figuring out how to rivet the attention of consumers obsessed with sleek mobile devices. Now continuing along this technological path comes InterContinental Hotels & Resorts, which recently announced that it is equipping its concierges with Apple’s recently launched iPad.

[more...]