Luxury Travel, Lifestyle and Marketing Trends

The New Hotel Grab n’ Go, Food Courts?

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Food courts are a whole new breed these days, even in airports. I just returned from Europe with flights through Rome’s Fiumicino and Lisbon’s International airports and, to my delight, found appealing options in the food courts . People like them – the variety, speedy service for our time pressed society, the ability to see exactly what you’re getting, and the modest price point.

Then there are the fancy ones, like the new Gourmet Experience at Madrid’s Corte Ingles which touts the 7 Michelin stars the chefs have in their food court, or the new food hall in Paris’ Galeries Lafayette with outposts of food purveyors from Petrossian to 5 Jotas Spanish ham. To be sure, Berlin’s Ka Da We department store led the way a number of years ago with their full floor of grazing options, a destination in its own right. But what is different is the rapid expansion of the concept in number of venues, kinds of places they’re landing, and the ever rising bar on standards, even at the lowest common denominator (airports).

Now, real estate developers are putting them into renovated buildings as an amenity, betting on companies’ desire to attract millennial workers who grew up on food courts. Example: the owners of the 41-story glassy former home to AIG on 180 Maiden Lane, as part of a $100 million upgrade are putting in a high end food court and a lobby with picnic tables.

What is next in hotel food and beverage trends? I predict that midrange and/or convention hotels will turn to food courts both as a point of difference and to not only lower food costs, but also, as a new profit center coming from leasing the spaces.

What do you think?

Next Step in Farm to Table

Round Hill Hotel & Villas, Jamaica photo: modernfarmer.com

Hotels That Farm: Round Hill Hotel & Villas, Jamaica
photo: modernfarmer.com

Fairmont Hotels has its rooftop beehives, more hotels and restaurants their herb and vegetable gardens and buy local, and spas their herb gardens to use in treatments. It’s all part of the rapidly growing farm-to-table movement you’ve read about. Consumers, too, are doing their thing with urban chicken farming, gardening and beekeeping  proliferating across the country. In fact, this has raised issues for municipalities who are relooking zoning. The consumer phenomenon is called the “hobby farmer”, you could say a logical next step in the farm-to-table movement that has fueled a growth in farmers’ markets, community sponsored agriculture and young people going back to the land. To reach out to the market segment of “foodies”, the passionate about farm to table, and would be young farmers, there’s an intriguing new website and magazine  — Modern Farmer. Out since April, it already has a global following in Europe and Australia. I can see why. There are highly original, fascinating articles not covered by any other publication. Former President Bill Clinton contributed an article about the work his foundation is doing with farmers globally, and his memories of helping on his uncle’s farm in Alabama. Categories include food, travel, plants and animals and culture among others. Other articles have included everything from Hotels that Farm and  Farmers’ Market Etiquette to the Boston Design Center getting a 55K square foot rooftop garden, and probably more than you’d ever want to know about goats (a “hot” menu item now….the new lamb?).

Reprinted from www.miamicurated.com