Luxury Travel, Lifestyle and Marketing Trends

Mobile apps: travel trends and opportunities

Mobile apps are transforming the travel space. This smart phone software extends a brand’s personality and creates new touch points with customers, giving them anytime/anywhere access. From runways shows to booking hotel stays, this technology reaches a younger more tech-savvy audience, in the hopes of building brand loyalty at a younger age. Apps can be central for hospitality brands for creating better relationships with their customers by being able to serve guests better before, during and after their stay. From Starwood to Langham Hotels apps, the end result is to enhance customer service and create more brand loyalty.