Luxury Travel, Lifestyle and Marketing Trends

Brands with the Human Touch will Win

Nobody’s perfect. Not even brands. But in today’s world, brands aren’t expected to be perfect. Challenging times (the economy) see people craving care, empathy, sympathy and generosity. It has them longing to see the human side of brands and institutions that care. This coupled with a young, online culture of individuals who share, give, engage, create and collaborate in vast numbers…. look for an emergence of businesses that are more socially, ethically and environmentally responsible. Businesses that present transparency, personality and celebrate their flaws will win.