Luxury Travel, Lifestyle and Marketing Trends

Online Shopping of the Affluent

It’s no secret that consumers have increased their spending online. In 2009, comScore, a leader in measuring the digital world, reported holiday season retail e-commerce spending topped just $20 billion. Not too shabby until you compare it to this year’s report of $42 billion – a 110% increase.

A recent article on online spending had us thinking: Do the online shopping trends translate to the affluent consumer? YES! Perhaps even more so… According to the article in Luxury Daily, “Affluent consumers are 40 percent* more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers.”

One of those websites catering to the extremely rich – The Billionaire Shop.

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