Luxury Travel, Lifestyle and Marketing Trends

The €30 Martini

It has been widely reported that the recession has dampened the popularity of splurging on high ticket items (or at least openly boasting about such purchases) and many affluents believe that the best way to weather the global recession is to indulge in life’s little luxuries (see our earlier blog item about mini-indulgences). And so it appears that the affluent are still spending…but on what?

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Addressing clients in an individual manner

Think twice when it comes to communication: becoming more efficient (as in email) may mean becoming less effective. This is more than a clever play on words; it’s an important issue that every business owner must address. This is especially so in the luxury industry, where we are trying to maintain value, quality and customer loyalty in the toughest of times.

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Is ‘First Class All the Way’ still OK?

‘First Class All the Way’, follows Sara Duffy, founder of SRD International and her Los Angeles based multi-million dollar, five-star travel concierge business.

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More luxury services in the skies

To stay in the luxury game, it’s just as important to astound guests with a platinum standard of amenities and services, to elicit the “wow factor” among experienced consumers. In Accenture’s “Customer Satisfaction in the Multi-Polar World” survey, more than half of consumers reported their expectations for better service increased over the past five years. One-third said they were higher than a year ago.

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