Luxury Travel, Lifestyle and Marketing Trends

Trends: What’s old is new again

Until not so long ago, we lived in a throwaway society. But then a thrifty culture was born out of the global economic downturn, which saw frugalistas come into their own (persons who lived an economical lifestyle but stayed fashionable and healthy by swapping clothes, buying secondhand, growing own produce, etc.) Non-disposable fashion is a current trend, and stemming from this are a new wave of services for those wishing to repair or revamp classics and couture items, which have been buried in the deep dark depths of closets.

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Mental fitness at a spa near you

You may be familiar with the saying “use it or lose it,” which generally referred to the muscles in our bodies. Now with a vast, aging Boomer population, Alzheimer’s studies a regular topic on the evening news, and medical reports touting the need to keep the brain active to avoid decline, the phrase also refers to the newest fitness/spa trend – Brain Fitness.

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Slashing prices? Just don’t reduce the luxury experience

In other times, a luxury product offering discounts risked tarnishing its image and cachet, traditionally a big no-no. But as the economies around the world continue to deteriorate, luxury retail and travel industries (cruise ships, tour operators, hotels, attractions, etc.) have resorted to slashing prices to merely stay afloat while continuing to market aggressively to build market share so that when the economy turns around, they’ll be in a stronger position than ever before.

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Are flashy credit cards considered conspicuous consumption?

AmEx Centurion invented the grandiose credit card, popularly known as the Black Card – a card is so exclusive it cannot be applied for, you have to be invited. Now, just in time for the worst mega-recession of all time, comes Roberto Cavalli’s snakeskin-finished credit card.

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Museums breaking the mold

Spain might have set the trend for employing “starchitects” to design museums with the Guggenheim’s Bilbao outpost, but it seems that Paris is breaking the mold with its innovative museum marketing…

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