Luxury Travel, Lifestyle and Marketing Trends

Addressing clients in an individual manner

Think twice when it comes to communication: becoming more efficient (as in email) may mean becoming less effective. This is more than a clever play on words; it’s an important issue that every business owner must address. This is especially so in the luxury industry, where we are trying to maintain value, quality and customer loyalty in the toughest of times.

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Airport offerings evolve

Face it, flying these days can be only for the birds but airports around the world are offering fun and soothing options to make the travel experience a little less stressful. It used to be that the only way you could kill time at an airport before a flight was by eating fast food or drinking at a bar. Times have changed and nowadays you can indulge in a massage, mani/pedi or an oxygen session and even karaoke!

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Is ‘First Class All the Way’ still OK?

‘First Class All the Way’, follows Sara Duffy, founder of SRD International and her Los Angeles based multi-million dollar, five-star travel concierge business.

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More luxury services in the skies

To stay in the luxury game, it’s just as important to astound guests with a platinum standard of amenities and services, to elicit the “wow factor” among experienced consumers. In Accenture’s “Customer Satisfaction in the Multi-Polar World” survey, more than half of consumers reported their expectations for better service increased over the past five years. One-third said they were higher than a year ago.

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