Luxury Travel & Lifestyle Trends

After a gloomy 2009, floral prints are THE trend for spring/summer 2010. Designers adorned their spring collections with garden varieties of rosettes and sweet floral patterns on just about everything from accessories to dresses and jackets. British brand Liberty kicked off thes season earlier this year by bringing its iconic florals to America in the form of a Target collaboration. This bright, happy trend has also influenced the beauty world, causing an explosion of pretty pinks and cotton candy hues for lips, cheeks and nails in shops.

Comfort is an antidote for a stressful world, and there is no more stressful time than the present. As a result, we’re seeing comfort emerge in other lifestyle categories as well.

In other times, a luxury product offering discounts risked tarnishing its image and cachet, traditionally a big no-no. But as the economies around the world continue to deteriorate, luxury retail and travel industries (cruise ships, tour operators, hotels, attractions, etc.) have resorted to slashing prices to merely stay afloat while continuing to market aggressively to build market share so that when the economy turns around, they’ll be in a stronger position than ever before.

Tourist destinations could take a lesson from Australia’s Tourism Queensland, which recently kicked off an impressively clever promotion, which instantly gained global attention: an international recruiting contest to fill what it calls The Best Job in the World, a highly paid, 6-month position living the high life, all the while spotlighting the Great Barrier Reef Islands.

What’s it going to take to sell high end vacation real estate in 2009? A lot, but it’s doable. Think of what it takes to get into a top college…

We love to write. Good writing is good public relations - a skill always listed as one of the top requirements for a solid PR recruit. There is nothing more satisfying to read (or receive) than a well-written release, which can dramatically increase sales, generate greater awareness, and enhance the image of a business or product.

Mobile technology, social communities and guerilla marketing is where recent attention has turned. As smart minds always advise, to stand out from the pack is to do something different, which can include a tactical throwback from the past: an effectively written letter on the finest engraved stationery, complete with a full-sized product sample - no miniature samples or plastic packets in sight.