Luxury Travel & Lifestyle Trends

The Wall Street Journal reports that broadcast company, NBC Universal, is taking a new approach to advertising with behavior placement. “In just one week on NBC, the detectives on “Law and Order” investigated a cash-for-clunkers scam, a nurse on “Mercy” organized a group bike ride, Al Gore made a guest appearance on “30 Rock,” and “The Office” turned Dwight Schrute into a cape-wearing superhero obsessed with recycling.”

Retailers have known for decades that a shopping experience should be a complete experience. This is particularly true in the current climate of uncertainty and financial hardship. Consumers are looking to retailers for an escape from the daily grind; a place where they can lose themselves and feel happy. Imagine how put off they would be to find out that the store is noisy, sales staff could care less,and the place smells “off.” Don’t think for a moment they’ll be back once the economy picks up again.