Luxury Travel, Lifestyle and Marketing Trends

Countdown: #5 Travel & Lifestyle Trends in a Social Media World

A growing trend over the last few years is the desire for less responsibility and reluctance to commit large sums of money, but consumers still want to collect as many experiences as possible. We saw significant growth and development of fractional ownership in everything from real estate to jets, even olive groves. And it’s evolving to peer-to-peer renting between consumers: everything from homes and fashion, to jets, cars and parking spaces.

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Brands with the Human Touch will Win

Nobody’s perfect. Not even brands. But in today’s world, brands aren’t expected to be perfect. Challenging times (the economy) see people craving care, empathy, sympathy and generosity. It has them longing to see the human side of brands and institutions that care. This coupled with a young, online culture of individuals who share, give, engage, create and collaborate in vast numbers…. look for an emergence of businesses that are more socially, ethically and environmentally responsible. Businesses that present transparency, personality and celebrate their flaws will win.

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