Luxury Travel, Lifestyle and Marketing Trends

Part 2: Lingo for affluent Americans?

The New York Times used the word “billionaire” more than 1000 times in 2011 (compared with 94 times in 1991). As the number of wealthy Americans increases, the struggle to come up with vocabulary to describe them becomes increasingly difficult.

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Update: Film-induced branding, marketing

Branded content is described as a fusion of advertising and entertainment into one marketing communications product that is integrated into an organization’s overall brand strategy intended to be distributed as entertainment content with a highly branded quality. We’ve seen the signals of a more proactive use of visual tools such as film and we’re calling it Film-induced branding (we’ve broadened the term film-induced tourism describes the effects that film and TV-productions can have on travel decisions).

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What Makes an Iconic Image

In today’s age of information overload, the battle for companies, brands and PR professionals to get their ‘messages’ noticed, understood and retained is greater than ever before. And we’ve always been a strong advocate of using pictures to enhance reports, articles, news releases and presentations. When words, images and color are used together correctly – they can be a very persuasive communication mix.

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The democratization of high culture

In our last newsletter, we wrote about cultural organizations making their performances more accessible to the public, notably the Metropolitan Opera and Miami’s New World Symphony, which are leading the way. As a postscript, the New York Times just reported that the Met’s donations hit $182 million in the last fiscal year, an all time high and 50% more than the prior year.

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