Luxury Travel, Lifestyle and Marketing Trends

Part 1: Rich lingo for developing-countries

The developing-country rich are clearly not only changing the economics of wealth, but also the language. Now for instance, there are the Blingsheviks – the flash, yacht-fleet-owning Russians. Then there are the Bollygarchs, the Indian version of the Oligarch, prone to living in personal skyscrapers. And we can’t forget about t the Ka-Ching! Dynasty – a term for the super-rich families in China.