One of the better articles I’ve read lately about the mobile consumer and some powerful statistics was in Adweek. Entitled “Dialing into Mobile Consumers 2016”, here are the article’s 6 major takeaways:
- Mobile purchasing decisions are now heavily influenced by content that users generate and others read, primarily through product reviews and social media
- Consumers are spending more time in apps than watching TV. In 2015 US smartphone and tablet users spent an average of 3 hours and 5 minutes a day using mobile apps, up from 2 hours and 51 minutes in 2014
- 60% of buyers use mobile devices to research their purchases
- If you combine Android and Apple stores there are over 2 million apps for consumers to download
- According to a Pew report, 90 % of American adults own a mobile phone, 32 % an e reader and 42 % a tablet computer so a multi device approach to mobile purchasing is key
- Building trust and having authentic content are essential
The author of the article on mobile consumers 2016 is Andrew Paradise, founder and CEO of Skillz, a mobile E-Sports company.
Photo courtesy of www.martechadvisor.com
Posted By:
Karen Escalera 
Wed, 24 Feb 2016 
