Luxury Travel, Lifestyle and Marketing Trends

6 Things to Know About Mobile Consumers in 2016

mobile consumers 2016

 

One of the better articles I’ve read lately about the mobile consumer and some powerful statistics was in Adweek. Entitled “Dialing into Mobile Consumers 2016”, here are the article’s 6 major takeaways:

 

  • Mobile purchasing decisions are now heavily influenced by content that users generate and others read, primarily through product reviews and social media
  • Consumers are spending more time in apps than watching TV. In 2015 US smartphone and tablet users spent an average of 3 hours and 5 minutes a day using mobile apps, up from 2 hours and 51 minutes in 2014
  • 60% of buyers use mobile devices to research their purchases
  • If you combine Android and Apple stores there are over 2 million apps for consumers to download
  • According to a Pew report, 90 % of American adults own a mobile phone, 32 % an e reader and 42 % a tablet computer so a multi device approach to mobile purchasing is key
  • Building trust and having authentic content are essential

 

The author of the article on mobile consumers 2016 is Andrew Paradise, founder and CEO of Skillz, a mobile E-Sports company.

Photo courtesy of www.martechadvisor.com