Clothing optional resorts have been around for years, in places from Europe and Jamaica to, more recently, Mexico. Resorts like Hedonism which opened in 1982 were all in the news and then later became part of let’s say “the establishment”. Today the American Association for Nude Recreation lists 260 nudist resorts and clubs around the world.
Will the same happen with the Naked TV craze? Adweek’s cover story recently asked, “Is naked TV the next big thing or will it just flop”? A bit of short history – the Discovery Channel was first out of the gate with its adventure/survival series, Naked and Afraid. Then came Buying Naked about nudist house hunters in Florida on TLC; GSN’s Skin Wars about body painters and nearly naked models; Syfy’s series on the body painting business in Las Vegas; and most recently Dating Naked on VH-1. Interestingly enough, Adweek reported that Fox was working on a series with contestants dating in the buff in front of a live audience but it was ultimately seen as too risqué.
Too hot for advertisers? Apparently not according to Lisa Herdman, SVP at agency RPA. They’re lining up, appealing to certain brands that appeal to an edgy, younger market. Maude Standish, co founder of Tarot a millennial trend insights company claims the appeal is to an audience searching for a “deeper level of authenticity”, the next step in reality shows. I tend to differ on that one.
One of the cardinal tenets of PR is that to get attention you need children, sex and/or animals. And the more offbeat, quirkier and titillating, the better. That’s what I think we have here.
Standish also talked about push back in deeply embedded conservative roots among the older demographic. But, she ended, “their kids, meanwhile are sending naked pictures of themselves to their boyfriends”.