Luxury Travel, Lifestyle and Marketing Trends

Online Dating Goes Microniche


As you probably know by now, we are major proponents of the importance of going niche, even micro-niche having written about its emergence and acceleration since 2005, the founding year of our Luxury Travel and Lifestyle Trends newsletter. But the latest incarnation surprised us – microniche online dating sites, with services we would never have guessed. We’ve already seen fractioning sites for everyone from Christians, Catholics and Jews, to seniors and millennials; now there are new entrants for farmers, gluten-free singles and devotees of Ayn Rand, The American novelist, philosopher, playwright and screenwriter. Farmers Only boasts 100,000 users with the tagline: “City folks just don’t get it”. (Not sure where that leaves urban farmers). The already ten year old site, THE Atlasphere has 16,000 dating profiles, where followers of Ayn Rand can meet online for conversation and possible meet-ups. Feeling alone, awkward, or a burden because you’re gluten-free? The most recent entrant is GlutenFree Singles that would seem to be a prime target for romantic resorts offering gluten free menus.

What possibly could be next? We’d love to hear your ideas. For a more in depth read,you might enjoy this article in the Wall Street Journal, “Farmer Seeks Same: Looking for Love in All the Niche Places” (love the title).


Today’s travelers are experience junkies

To meet the ever-changing travel desires of consumers with new experiences, we’re seeing ever-fracturing niches in travel So far we’ve seen the likes of religious tourism, beekeeping tourism, graffiti tourism, danger tourism, and grief tourism.


The World’s Happiest Countries

Wondering why you may not be as happy as you’d like? A glance at your passport might give at least one clue. A recent Gallup poll ranked 155 countries on their inhabitants’ well-being, based on in-person and phone surveys. By and large, rich countries are happier — and that’s no coincidence.


Wine travel for oenophiles

Globetrotting oenophiles can stop by The Ritz London to taste a glass of the hotel’s signature Pauillac wine, bottled by Baron Philippe de Rothschild in the first ever partnership between the prestigious label and a hotel. The hotel is part of a new movement by luxury hotels to offer guests bespoke, customized house wines.