Luxury Travel, Lifestyle and Marketing Trends

Food Extremism

blog-heart-attack-grill1

It seems extremism has hit the food and restaurant industries. I happened to watch the new show on Showtime, the “Seven Deadly Sins”  episode on gluttony and learned about the Heart Attack Grill. The medically themed restaurant’s goal is to offer everything that’s as unhealthy as possible. Think hamburgers named for four levels of bypass surgery with the most intense, the quadruple bypass weighing in at close to 10,000 calories. It can be accompanied by lard fried French fries and jello shots with vodka. And how about some unfiltered cigarettes? If you weigh more than 350 pounds they give you a burger on the house. Two people died in the restaurant.  I can’t help but wonder what percentage of the diners are of moderate weight, just trying this for the experience, and how many are obese, this just a step further in the way they usually eat.

And then there are the Paleos whose diet mimics that of the cavemen — eat only meats, fish, nuts, vegetables and seeds. There are Pinterest boards interesting to look at that feature Paleo snacks and entertaining. (There’s also a group of Paleos that eschew soap and shampoo and still others that smear bacteria on their body). So you hoteliers out there — don’t see Paleo hotels as a niche concept for a dedicated hotel,  but maybe for a themed weekend getaway? It’d certainly generate a lot of press coverage!

In between the extremes are all of the dietary restrictions that are now expected to be addressed in restaurant menus, from peanut and lactose allergies to gluten free, vegetarian and VEGAN (have I missed some?). Oh yes, organic is desirable. Not easy being a restauranteur these days.