The other day I was reading a sad tale of woe in the New York Times about a college student who was charged with a felony but not convicted, and how his mug shot ended up on numerous for-profit internet sites such as Busted Mugshots, Just Mugshots, and Mugshots. The sites obtain photos from public record and keep them online until people pay anywhere from $30 to $400 to have them removed (or in a few cases, sites will allow people to prove they were judged not guilty and the photo is removed). As you’ve probably heard often, the internet can be your best friend or your worst enemy if you’re not careful. One of the better articles out there which had a solid list of tips was “Tending your Image in an Age of Online Permanence”. The main point of the article was how to push the “good stuff’ about you to the top of Google search. Here are the highlights:
- Get on as many online platforms as possible and links as well. Articles, videos on lectures, anything that says “authority” is the best. All this helps your ranking and if there is something negative, pushes down the negative.
- Buy your name. That includes not just buy yourfirstnamelastname.com, but also .net and .org, and populate each with different content. On .net include your academic history and extracurricular activities and on .org your writings on business or career related subjects.
- Sent up two accounts to monitor your name: Google Alerts, and Newsle.com . They’re both free.
- And once you’ve done this, take the next step to proactively build your reputation by populating these profile sites with the latest information and activities you’re proud of — i.e. a new job, professional accomplishments, extracurricular activities, volunteer work, etc. This will help you professionally in everything from getting a job offer and engagements as an industry panelist to being called upon to be quoted as an authority or source.
For more tips, on getting known as an industry authority, check out our article .
Blogpost by Karen Weiner Escalera, President & Chief Strategist