Luxury Travel, Lifestyle and Marketing Trends

Help! We’re not getting any online reviews. Now what?!

We’re always being asked by clients – how can we boost online reviews? Because online retailers increasingly depend on reviews as a sales tool. Pay-for-positive-reviews aren’t trusted by consumers. It’s non-transparent. Instead, here is what we recommend…

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Countdown: #7 Travel & Lifestyle Trends in a Social Media World

A lot has been written about family travel since it has consistently been one of the fastest growth areas since 9/11, fueled by a backlash dominated by 24/7 work schedules and dehumanizing technology. Since then, this mature category has given way to subsets such as gay/lesbian parents, single parents, father/son and mother/daughter trips, grandparents, multi-cultural families, and more. Then, there’s the whole divorce market. With over 50% of the marriages in the US ending in divorce, think of that potential.

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Psychographics Pave Way to Travel Sales

In 2009, I spoke about the importance of neo-tribalism (the fragmentation of society into small communities, tribes, driven by personal and social behaviors) and psychographics (the study of personality, values, attitudes, interests, and lifestyles) are keys to fashioning sales messages and ads that resonate with travel buyers.

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Separating social media fact from fiction

Social media’s proliferation has helped to advance public relations and marketing practice. Yet, despite the long distance we’ve traveled in just a short time with social media, we still have much to learn about both its potential and its limitations. So whether you’re an experienced social media user or are just developing this as a part of your communication program, we call all benefit from recognizing some common myths surrounding social media.

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