Luxury Travel & Lifestyle Trends

In 2009, I spoke about the importance of neo-tribalism (the fragmentation of society into small communities, tribes, driven by personal and social behaviors) and psychographics (the study of personality, values, attitudes, interests, and lifestyles) are keys to fashioning sales messages and ads that resonate with travel buyers.

Social media’s proliferation has helped to advance public relations and marketing practice. Yet, despite the long distance we’ve traveled in just a short time with social media, we still have much to learn about both its potential and its limitations. So whether you’re an experienced social media user or are just developing this as a part of your communication program, we call all benefit from recognizing some common myths surrounding social media.