Luxury Travel, Lifestyle and Marketing Trends

Update: Film-induced branding, marketing

Branded content is described as a fusion of advertising and entertainment into one marketing communications product that is integrated into an organization’s overall brand strategy intended to be distributed as entertainment content with a highly branded quality. We’ve seen the signals of a more proactive use of visual tools such as film and we’re calling it Film-induced branding (we’ve broadened the term film-induced tourism describes the effects that film and TV-productions can have on travel decisions).

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Marketing in 2012: Differentiation by lifestyle immersion

Hotels will need to ratchet up offerings that entertain, educate and transform for special interest groups. Some of the more original offerings include The Dorchester’s Niemierko Wedding Academy for those aspiring to a career in wedding planning. Because the décor by famed designer Dorothy Draper is so much a part of The Greenbrier’s identity, those keen on interior design can enroll in its new Dorothy Draper School of Decorating. We’ve created a Mommy Bloggers Camp at Mexican client Velas Vallarta, a mini-conference/ getaway for professional and aspiring parent bloggers to learn and get professional blogging tips and advice from expert speakers.

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Luxury Marketing Language for 2012

But take care. The tide will change by year’s end as certain buzzwords become adopted by the mass market. When Domino’s introduces “artisan pizzas” and Burger King rolls out burgers on “artisan buns” you know it’s the end.

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