Luxury Travel, Lifestyle and Marketing Trends

Pop Up Furniture Used to Sell Luxe Homes

 pop up furniture

Prop furniture or what is now called pop up furniture is making a comeback, taken to a new level with cardboard bed frames, “upholstery covers”, and even 52 inch televisions.  According to the Wall Street Journal, a two bedroom apartment can be furnished with four nylon bags of origami-like polypropylene furniture, ideal for staging a luxury apartment for sale. Companies such as informed Space make this furniture which costs about one third the price of traditional staging.   And it can all be done in a few hours. Another company, Real Electronic Props makes replicas of flat screen tvs  of up to 52 inches but are pushing it, trying for a 60 or 65 inch model. They look identical to the real thing except there’s no electrical wiring. Besides price, another reason for the popularity of the fake electronics (including videogame consoles, laptops and tables) is avoiding minor theft, a part of open house tours. So next time you go on a house tour, look carefully before you sit down!

New Real Estate Model: “Post Luxury Ranch”

It’s no surprise that economic hard times, plus new environmental and social values, are key factors in the death of the McMansion craze. You can almost hear the sigh of relief from some.


5 Things We Love about Miami

The 14th Annual International Real Estate Congress at the Biltmore Hotel last week garnered some good news on the real estate front – at long last. It was very hopeful to hear the experts tell us that things are finally on the move again and that inventory is shrinking.


Survival Strategies in Today’s Real Estate Market

In a real estate world that sometimes seems a bit like Oz, developers are utilizing creative strategies to survive the current market. The goal is to create some cash flow and to reduce inventory, with the added long range benefit of stabilizing prices in a sector still in free-fall.