Luxury Travel & Lifestyle Trends

Temporary stores have been popping up with some regularity since 2003, but pricey rents and a lack of available space made them a major investment. Now temporary stores have emerged as a perfect solution for cash-strapped brands, commission-hungry brokers and landlords faced with a glut of commercial real estate space. Brands are using these interim spaces as a means to create buzz, test new concepts or even evaluate a new neighborhood or city.

The choices retailers make in challenging times can pave the way for future success. Cutting costs, centralizing decisions, retrenching are common reactions. But there are also golden opportunities to innovate and leapfrog the competition. When the dust finally clears, the retailers who have used this time wisely to grow will not only survive; they will convert change into opportunity.