Luxury Travel & Lifestyle Trends

The country of Lithuania is pioneering a new type of national symbol to convey the character of the ex-Soviet Baltic state – a perfume called “Lithuania” They say, the scent is a good example of how to communicate Lithuania to the public in an innovative way.

Retailers have known for decades that a shopping experience should be a complete experience. This is particularly true in the current climate of uncertainty and financial hardship. Consumers are looking to retailers for an escape from the daily grind; a place where they can lose themselves and feel happy. Imagine how put off they would be to find out that the store is noisy, sales staff could care less,and the place smells “off.” Don’t think for a moment they’ll be back once the economy picks up again.