Luxury Travel & Lifestyle Trends

Relatability: Consumers influencing purchasing decisions

As consumers become the marketers, expect to see more people like you and me: friends, fans and followers greatly influencing purchasing decisions. Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services.

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Dabbling in social media while on vacation

A survey developed by KWE group for Casa Velas Hotel Boutique in Puerto Vallarta, Mexico indicated that 70% of their guests were interested in learning to put their best profile forward on Facebook, establish a Twitter account, upload videos and the like. Happy to oblige, the hotel is offering twice weekly workshops, free to guests.

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